Controlling your digital detailsMay 9, 2017 - advertising digital advertising local business
While researching ways to ensure our online guide and local business directory continues to be functional and cutting-edge for our advertisers, I stumbled on an interesting article. From the Financial Times, it outlines how errors in digital business listings cost US companies $10 billion in annual sales. The article is from a few years ago but it seems to still be relevant.
Excerpt: “While the internet has emerged as the go-to source for finding location information and details about businesses ranging from hair salons and veterinary clinics to gyms and restaurants, it is rife with errors. As a result, companies are missing out on customers at their bricks-and-mortar stores, and driving them to competitors, say analysts.”
It just goes to show that in a world of data-grabbing and digital automation, if you don’t control your company’s online footprint, you take your chances with what users see when they search for your business. And when you choose to advertise with RG Yellow Pages, our small family-owned and operated business will make sure to customize your digital listing until you are satisfied.
Read the rest of the article I mentioned above, here.